Playrix believed consumers would take from the ads that the games contained the content seen, as well as similar content involving similar characters.Īlso that the games would have the same design and mechanics, alongside similar gameplay.

PLR Worldwide Sales Ltd t/a Playrix said that the content seen in the ads was included in their games and that the content represented part of the gameplay itself. Seven complainants, who believed the ads’ content was not representative of the Homescapes or Gardenscapes games, challenged whether the ads were misleading. At the start of the video, on-screen text at the bottom stated “Not all images represent actual gameplay”.Īt the end of the video, on-screen text was displayed which stated “Gardenscapes” and “ONLY 5% CAN SOLVE THIS”. Throughout the video, on-screen text stated “HOW TO LOOT?”. In the second scenario, the man was shown separated by pins from a dog, lava and money. Above the man, two pins held money and lava in place. The first scenario showed a man floating at the base of a tower filling with water. The ad included a video which showed two cartoon scenarios.

What England's new rules mean for half-term holidays, work and datingĪ second paid-for post for Gardenscapes seen April 2020, included the caption “You’ll want to play 24/7!”.

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Throughout the video, on-screen text at the top stated “Help her escape!”.Īt the start of the video, on-screen text at the bottom stated “Not all images represent actual gameplay”.

The video showed pins being pulled out in an attempted to unite the man and woman without meeting the burglar. The ad included a video which showed three cartoon characters of a man, a woman and a burglar. One paid-for post for Homescapes, seen on 31 March 2020, included the caption “Think you can do better?”. Social media users regularly come across adverts which ask them to solve a puzzle - encouraging them to download the app and play the game.īut a number of people complained to the ASA that the ads do not represent the game you actually get. Paid-for Facebook posts advertising games with puzzles - but which did not represent the vast majority of actual gameplay - have been banned by the Advertising Standards Authority (ASA).

Is gardenscapes like the ads